Story
For 16 years I've built and scaled growth marketing programs: running lifecycle campaigns across email, push, and in-app; founding the centralized ops teams that make those campaigns faster; owning the product roadmap for the engineering team behind them; and most recently, building the AI systems that change how marketing teams work altogether.
The throughline across every role is the same: find the thing standing between a team and the work that actually moves the needle, then build the system, and the change management, that makes the new way stick. That pattern shows up whether I'm redesigning a team structure at Credit Karma, leading a platform migration at Grammarly, serving as de facto PM for a 10-engineer team, or taking a lifecycle marketing team from 20% to 100% weekly AI usage at Robinhood.
I'm not a specialist in one of these areas. I'm someone who has done all four, at scale, and understands how they connect.
Build Log
Deployment Lead, Growth Marketing Operations & Strategy
- Served as the de facto PM for 10 engineers on the Marketing Technology team, owning the product roadmap for a stack spanning internal tools and third-party platforms and translating capabilities into measurable business impact, including +$18MM in incremental annual revenue from send-frequency testing and a 90% cut in data science support needs via a self-service audience tool.
- Shipped an autonomous Claude Code agent that builds lifecycle marketing campaigns end-to-end, cutting multi-week workflows to hours, plus a library of 40 reusable skills and sub-agents spanning planning, targeting, content, QA, and performance tracking.
- Pitched and ran a 2-day AI bootcamp for the lifecycle marketing team, taking weekly AI usage from 20% to 100%.
- Built the adoption measurement framework behind that result, tracking real workflow behavior against defined baselines instead of training completion.
- Built and executed the AI transformation roadmap, sequencing rollout across the org by team readiness and tool maturity.
Group Manager, Growth Marketing Operations
- Led marketing ops for B2B and B2C lifecycle marketing across email and CRM.
- Led a full-scale platform migration (Salesforce Marketing Cloud → Iterable): process redesign, team retraining, workflow automation. The same build-the-system-then-drive-adoption pattern I'd later apply to AI at Robinhood.
Director, Marketing Tech & Operations
- Founded and scaled a centralized marketing ops team across email, push, and in-app, responsible for $700MM+ in annual revenue.
- Created a channel strategy role that drove subscriber list expansion, unlocking $25MM in incremental annual revenue.
- Built a central data activation team as a new operating model, cutting campaign launch time by up to 50% and becoming a repeatable blueprint for centralizing capability before scaling adoption.
- Created a program management role that improved strategic planning and cross-functional alignment with product, engineering, and analytics.
- Centralized the digital content development team, cutting project completion time by 30%.
Senior Manager, Growth Marketing
- Led a team of engagement marketers launching and optimizing email and in-app campaigns, driving +$10MM (+25% YoY) in incremental revenue.
Senior Manager, Growth & Experimentation
- Scaled acquisition budget from $1.5M to $8M, partnering with vendors to optimize propensity models, in-market scheduling, and bid optimization.
- Took email acquisition from an unsustainable channel in 2017 to the most efficient channel in 2018.
- Expanded the experimentation program org-wide, including personalization and multivariate testing.
Senior Manager, Growth Marketing
- Led an 18-person team responsible for $50M in annual revenue; redesigned team structure and created 3 new roles.
Channel Performance Analyst → Growth Marketing Manager
- Progressed from IC to leading a $30M revenue team; built tooling and training that cut optimization time costs by 75%.
Core Skills
AI Transformation & Change Management
transformation roadmaps · sequenced adoption planning · hands-on enablement · change management at scale
Hands-On Enablement
AI bootcamps · peer-to-peer knowledge scaling · workflow-level training · skeptic-to-advocate conversion
Measurement & Adoption Analytics
behavior-change tracking · adoption statistics · workflow efficiency measurement · live demo reporting
AI Building
Claude Code · agentic systems · sub-agent development · prompt engineering · MCP integrations · workflow automation
Product Management
roadmap ownership · cross-functional alignment with engineering & data science · prioritization frameworks · translating platform capability into business impact
Education & Recognition