Jonathan Lawson

Jonathan Lawson

Proven growth leader who can build: campaigns, products, tech stacks, operating models, agentic workflows.

I've spent 16 years building and scaling growth marketing programs, from full-funnel lifecycle campaigns to the centralized ops teams that make them faster, to owning the product roadmap for the engineers behind them, to the AI systems that change how teams work.

Experience at

Expertise

Lifecycle Marketing

Full-funnel growth from acquisition through retention, including email, push, and in-app, across fintech, insurance, and SaaS.

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Product Management

Owning the roadmap for a 10-engineer marketing technology team and translating platform capability into measurable business impact.

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Marketing Technology & Ops

Founding and scaling centralized ops teams that give marketing orgs a real foundation: faster campaigns, clearer ownership, measurable results.

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AI Enablement

Building agentic systems and the change management that turns skeptical teams into daily users.

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